BioCor® - Brand of the Century 2022

Included in this book, which is published under the umbrella of the ZEIT publishing house, are only brands that exemplify an entire product genre. For example, BioCor® from MetPro. This B2B brand has made it into this unprecedented plant as the only representative of the packaging industry. Why?

BioCor® corrosion protection packaging is a pioneer of environmentally friendly and climate-friendly packaging with the highest protective effect. With further innovations, MetPro is expanding BioCor® as an umbrella brand for future-oriented packaging solutions. With high investments in research and development, a concept – from material extraction to disposal – is established that includes additional environmentally friendly measures: the use of natural raw materials, the reduction of the use of materials, the use of recyclates, which require the development of suitable products for environmentally conscious industries (e.g.  Electromobility) and the improvement of the CO2 footprint –  for more environmentally friendly BioCor® products with even better protective effect, which will even be biodegradable in the future.

Dr. Tom Giessler, Managing Director of MetPro, commented on this valuable award: "This underlines our unique position in a very important product category. It fills my employees and our management with pride.  We are pleased that the jury, consisting of well-known and recognized brand and marketing experts, has once again recognized and recognized our exorbitant quality standards for BioCor® after a multi-layered application process. In addition, our corporate motto: 'Functionality does not exclude sustainability' was able to fully convince the jury members."

In the work, edited by the well-known linguist and communication expert Dr. Florian Langenscheidt, brand history is made readable and visible. BioCor® from the market leader MetPro literally stands side by side with such well-known companies as e.B. ARAL, BMW, HOCHTIEF, MANNESMANN but also Persil and Melitta.